Homework: High School Student

Are your children stressed out, not getting enough sleep, time with family, or other time for their extracurricular activities because their amount of homework? Many people are debating about the homework policy. â€Å"Are the teachers giving too much homework, just the right amount, or to little? † I think that students should receive a limited amount of homework each school day. Other parents may disagree and think, â€Å"Homework is important. It helps educate them. † If students have a limited amount of homework, they would have less stress and more free time for other activities. When students receive too many homework assignments and are forced to stay up late to complete them, they have to stay up late which effects their sleeping hours and routines. An example is my sister’s homework. She is a high school student in her sophomore year. Every day, after school, she goes to her room and works on her homework until about 12am to 1am. Students who have to do this will be tired for the next day of school. Also, during that night of homework they go through, they receive great amounts of stress of trying to finish to sleep in the hours they are required to, but at the same time they want to achieve quality work on their assignments. They need free time for other activities without homework getting in the way. Kids should be able to play for about a couple of hours for health reasons. On the other hand, homework helps review the lesson of that day and exercises your.

My Personal Experience with Religion

I have considered myself a religious person for most of my life.   I was saved at ten years old, but I have been in church since I was two years old.   I know that many people say that religion and Christianity are not the same, but I am one of those few people who do believe that religion is important to.   I think that you cannot have one without the other.   They are both vital to the spiritual makeup of a person. If it had not been for my acceptance of Christ and the Holy Spirit that dwells in me, I don’t know what would have happened to me.   I definitely would not be the person that I am today.   I have always prayed about everything.   I believe that God is my spiritual father, and just like I talk with my biological father and converse with him everyday, I talk with my heavenly about everything. I believe that it is very hard to talk freely with a stranger.   Before you open up and bare your soul to someone, there is an established relationship.   It is the same with God.   It is extremely hard to take everything to him if a person does not know him.   I cannot remember a time when I have not had a relationship with him. It has made a huge difference in my life to be able to talk to him about everything.   I have actually had many prayers answered.   There is no way that I could remember all of them since they have happened every day of my life.   Therefore, my spiritualism has grown and changed over time.   When I was much younger, I saw God as one who had to be obeyed, but I have now grown to the point where I actually do have a relationship with him.   I used to worry so much about how I would handle everything in my life. Now I know that it is all in God’s hands.   I have learned that I have to completely trust him, and that all of my plans and worrying is not going to help.  Ã‚   It sounds on paper like I have just given up, but nothing can be further from the truth.   I have actually gotten stronger, and the time I used to spend on worrying, I now spend on talking to God. I do think that my religion has helped to strengthen my relationship with God.   It is through my religion that I have a church family of people who I can depend upon for my strength.   It is a wonderful sense of well being when I know that I have a whole host of people behind me that love and care about me because of our common beliefs through Jesus Christ.   I also believe that a religion is easier to understand when you are a part of it because you have access to others to teach you.   I have always had mentors and ministers to help me in my understanding of the faith that I have chosen. They not only tell me what they believe about it, but they have encouraged me to seek the scriptures to find my answers, and since they are more experienced than I am, they can steer me in the right direction to find those scriptures.   The faith that I am associated with encourages its members to seek answers from the scripture.   It is not encouraged to accept something just because a person tells us that is the way that it is.   I have many friends from other faiths, and it is nearly impossible for them to overcome the stereotypes that they have heard about my religion.   I find that I have the same problem when it comes to theirs as well. As I stated earlier, my religion encourages its members to try our beliefs with what the scriptures says.   Because of that I do think that I can remain objective.   I have learned that when I challenge something that someone of my faith says is right or wrong, I can go to the scriptures and if it is not there, I can choose to disregard the opinion.   In fact I believe that everyone has challenged at least one thing that their religion upholds.   I think that is only human and it is perfectly natural. If one cannot be objective and at least listen to both sides of a religious topic, then the person must look closely at whether he/she is brainwashed.   Questioning and objectivity is a good thing.   One cannot grow and accept other if he/she does not remain objective.   The only thing that cannot be changed what the Bible says about an issue. My life has been a full one and it has been steeped in religion.   I have enjoyed it immensely.   I am proud of the way that I have grown in my religion and my faith.   I would have to say that my religious experience has been a totally positive experience. Works Cited Warren, Rick. The Purpose Driven Life. 2003. Nashville: Zonderman Press. The Sacred Ritual There have been many sacred rituals that I have participated in during the course of my life.   The one that I enjoy the most and that has had the most impact on me is communion.   It is something that started with the night of Jesus’ arrest before his crucifixion.   I believe that the ritual is so beautiful and meaningful that I get emotional every time I take it. When I was a little child, I could not understand why all of the adults got to eat and drink from those cute cups and I could not have it.   Therefore, I suppose I hated the ritual at first.   I especially couldn’t understand how my own mother, who share everything with her children, could eat and drink in front of us and not even give us a taste.   I remember that her attempts at explaining it to us were feeble at best, so I would get angry every communion.   I cannot help but get a little tickled even today when I hear the small children at my church when communion is served.   Most of them are questioning their parents and grandparents and I automatically go back to my youth in my mind and remember all of my frustrations. Once I was saved and was able to take communion, I was just so glad that I was one of the big people, that I still did not realize the significance of what I was doing.   It was not until I was in my late teens that I realized what it was really all about.   At my church, a sermon on communion is always preached.   It might seem repetitive to some, but like a favorite bedtime story, or favorite movie, it is a joy to revisit the seen of the last supper.   I love the part where Jesus explains to the disciples what each part of the ritual means, and I enjoy what the Apostle Paul explains that it is not just a fellowship supper, but a meaningful link between Jesus and the Christian people. I find it refreshing during the part where all of the Christians in the church take time to reflect on the sins in their lives.   Sometimes it is painful when they are remembered, but after I have asked forgiveness, I feel as fresh as a newborn baby.   I am ready to start over.   There is also a time to ask forgiveness of others that we might have wronged.   This is also a special time.   I love it when I am reunited with someone that I have been at odds with. Then there is the sacred time of sharing the bread and the cup with our Lord Jesus.   The bread is the symbol of the body of Christ.   When we break it to eat it, it symbolizes what cruelties were done to his body.   I was not in Jerusalem the day of the crucifixion, but by taking part in communion I can be.   He died as much for me as he did the ones living at the time.   Therefore, when I break the bread, I am actually symbolizing that I did break his body so that he could die for my sins.   Then I drink from the cup that is supposed to represent the blood of Christ.   Without the shedding of blood, there can be no forgiveness of sin.   When I drink from the cup, I symbolize that his blood was spilled, and only through the spilling of the Savior’s blood could I be saved. When I ponder these things, I get chilled just knowing what Jesus has done for me and every other person.   He did not have to, but he willingly went to the cross for us.   Communion is one of the ways that I get to be reminded of the tremendous gift that Christ gave to all mankind. Works Cited The Holy Bible. King James Version. New York: Thomas Nelson Press. My Understanding Since I have taken this class, I have had a little better understanding of evil in the world.   I say a little because I have thought about this so much that my feelings on the matter have progressed over a long period of time. I feel that there are many reasons that God allows evil to exist in the world.   I believe that man has a great deal to do with it.   Yes, God is all powerful, but he allows us to live with the mess that we have made.   I will use the example of the horrible Hurricane Katrina.   There were many good people who lost everything that they had and many even lost their lives.   The same can be said of those who had not lived good lives.   There were babies who died, many elderly, and many in the prime of their lives. Some might question why God would allow this to happen.   Instead they should question man.   It was man who built so many houses and cleared so many forest and wetlands that the water had no where to go.   It was man who built underneath Lake Pontchartrain, and it was man who did not do adequate upkeep on the levies.   It could be argued that man helped create the hurricane itself with his utter disregard to the environment which is leading to global warming.   It is man who has to live with the decisions he and others before him have made.   God designed the earth to be perfect.   It was man who messed things up and brought sin into the earth.   If he had stopped man, then he would have taken away personal choice. My ability to understand what is right and wrong has changed over the years.   First I accepted what my parents told me was right and wrong.   When I became a teen, I judged what was right and wrong with what I wanted to do and think.   Now I search the scriptures.   I read the Bible as much as I can, and I have a pretty good feel for the obvious things that are right and wrong.   I will argue an opinion, but when it comes to the Word of God, I feel that if it is in the Bible, then that is the way that it is. I pray about situations that I have a difficult time determining what is right and wrong, and God never fails to send me a sign.   Sometimes it is not the one that I wanted, but he still delivers.   I also rely on what many people call a conscious, but I feel is the Holy Spirit.   I believe if I listen to the still small voice within me, then it is usually more right than what society tells me is right and wrong. Socrates` question: `Is something right because God commands it or does he command it because it is right?`   I feel that there are times that people think too much and this is an example.   Words are powerful and they can also have the power to confuse us.   I feel that God only commands what is right and he is omnipotent therefore he is right.   If he is the creator of all things, and I believe that he is, then he created right and wrong.   At the same time he commands things to be right because he determined it.   God is right. Works Cited Stearns, Bill. Fine Lines: Knowing God's Right/Wrongs for Your Life. San Bernardino: Here’s Life Publishers. 1987.

Abbott Costello - Whos on First

Abbott Costello Whos On First Abbott: Well Costello, Im going to New York with you. You know Bucky Harris, the Yanks manager, gave me a job as coach for as long as youre on the team. Costello: Look Abbott, if youre the coach, you must know all the players. Abbott: I certainly do. Costello: Well, you know Ive never met the guys. So youll have to tell me their names, and then Ill know whos playing on the team. Abbott: Oh, Ill Ill tell you their names, but you know, strange as it may seem, they give these ball players now-a-days very peculiar names. Costello: You mean funny names? Abbott: Strange names, pet names like Dizzy Dean. Costello: His brother Daffy. Abbott: Daffy Dean. Costello: And their French cousin. Abbott: French? Costello: Goofà ¨. Abbott: Goofà ¨ Dean! Oh, I see. Well, lets see, we have on the bags we have Whos on first, Whats on second, I Dont Know is on third. Costello: Thats what I want to find out. Abbott: I say Whos on first, Whats on second, I Dont Knows on third. Costello: Are you the manager? Abbott: Yes. Costello: You gonna be the coach too? Abbott: Yes. Costello: And you dont know the fellows names? Abbott: Well, I should. Costello: Well, then, whos on first? Abbott: Yes. Costello: I mean the fellows name. Abbott: Who. Costello: The guy on first. Abbott: Who. Costello: The first baseman. Abbott: Who! Costello: The guy playing Abbott: Who is on first! Costello: Im asking YOU whos on first. Abbott: Thats the mans name. Costello: Thats whos name? Abbott: Yes. Costello: Well go ahead and tell me. Abbott: Thats it. Costello: Thats who? Abbott: Yes. Costello: Look, you gotta first baseman? Abbott: Certainly. Costello: Whos playing first? Abbott: Thats right. Costello: When you pay off the first baseman every month, who gets the money? Abbott: Every dollar of it. Costello: All Im trying to find out is the fellows name on first base. Abbott: Who. Costello: The guy that gets the money. Abbott: Thats it. Costello: Who gets the money on first Abbott: He does, every dollar. Sometimes his wife comes down and collects it. Costello: Whose wife? Abbott: Yes. Abbott: Whats wrong with that? Costello: Look, all I wanna know is when you sign up the first baseman, how does he sign his name to the contract? Abbott: Who. Costello: The guy. Abbott: Who. Costello: How does he sign his Abbott: Thats how he signs it. Costello: Who? Abbott: Yes. Costello: All Im trying to find out is whats the guys name on first base? Abbott: No. What is on second base. Costello: Im not asking you whos on second. Abbott: Whos on first. Costello: One base at a time! Abbott: Well, dont change the players around. Costello: Im not changing nobody! Abbott: Take it easy, buddy. Costello: Im only asking you, whos the guy on first base? Abbott: Thats right. Costello: Ok. Abbott: All right. Costello: I mean whats the guys name on first base? Abbott: No, what is on second. Costello: Im not asking you whos on second. Abbott: Whos on first. Costello: I dont know. Abbott: Oh, hes on third. Were not talking about him. Costello: Now how did I get on third base? Abbott: Why you mentioned his name. Costello: If I mentioned the third basemans name, who did I say is playing third? Abbott: No. Whos playing first. Costello: Whats on first? Abbott: Whats on second. Costello: I dont know. Abbott: Hes on third. Costello: There I go, back on third again! Costello: Look, would you stay on third base and dont go off it. Abbott: All right, what do you want to know? Costello: Now whos playing third base? Abbott: Why do you insist on putting Who on third base? Costello: What am I putting on third? Abbott: No. What is on second. Costello: You dont want who on second? Abbott: Who is on first. Costello: I dont know. Abbott Costello: Third base!! Costello: Look, you gotta outfield? Abbott: Sure. Costello: The left fielders name? Abbott: Why. Costello: I just thought Id ask you. Abbott: Well, I just thought Id tell ya. Costello: Then tell me whos playing left field? Abbott: Who is playing first. Costello: Im not Stay out of the infield!! I wanna to know whats the guys name in left field? Abbott: No, What is on second. Costello: Im not asking you whos on second. Abbott: Whos on first! Costello: I dont know. Abbott Costello: Third base!! Costello: And the left fielders name?! Abbott: Why. Costello: Because! Abbott: Oh, hes centerfield. Costello: Look, look, look You gotta pitcher on the team? Abbott: Sure. Costello: The pitchers name? Abbott: Tomorrow. Costello: You dont want to tell me today? Abbott: Im telling you now. Costello: Then go ahead. Abbott: Tomorrow! Costello: What time? Abbott: What time what? Costello: What time tomorrow are you gonna tell me whos pitching? Abbott: Now listen. Who is not pitching! Who is Costello: Ill break your arm, you say whos on first! I want to know whats the pitchers name? Abbott: Whats on second. Costello: I dont know. Abbott Costello: Third base!! Costello: Gotta a catcher? Abbott: Certainly. Costello: The catchers name? Abbott: Today. Costello: Today, and tomorrows pitching. Abbott: Now youve got it. Costello: All we got is a couple of days on the team. Costello: You know Im a catcher too. Abbott: So they tell me. Costello: I get behind the plate, do some fancy catching, tomorrows pitching on my team and a heavy hitter gets up. Abbott: Yes? Costello: Now, the heavy hitter bunts the ball. When he bunts the ball, me, being a good catcher, Im gonna throw the guy out at first base. So I pick up the ball and throw it to who? Abbott: Now thats the first thing youve said right. Costello: I dont even know what Im talking about!! Abbott: Thats all you have to do. Costello: Is to throw the ball to first base. Abbott: Yes! Costello: Now whos got it? Abbott: Naturally. Costello: Look, if I throw the ball to first base, somebodys gotta get it. Now who has it? Abbott: Naturally. Costello: Who? Abbott: Naturally. Costello: Naturally? Abbott: Naturally. Costello: So I pick up the ball and I throw it to Naturally. Abbott: No you dont! You throw the ball to Who. Costello: Naturally. Abbott: Thats different. Costello: Thats what I said. Abbott: Youre not saying that. Costello: I throw the ball to Naturally. Abbott: You throw it to Who. Costello: Naturally. Abbott: Thats it. Costello: Thats what I said! Abbott: You ask me. Costello: I throw the ball to who? Abbott: Naturally. Costello: Now you ask me. Abbott: You throw the ball to Who? Costello: Naturally. Abbott: Thats it. Costello: Same as you! Abbott: Dont change it around. Costello: Same as you! Abbott: Go ahead now. Costello: I throw the ball to who. Whoever it is drops the ball and the guy runs to second. Abbott: Yes. Costello: Who picks up the ball and throws it to What. What throws it to I Dont Know. I Dont Know throws it back to Tomorrow triple play. Another guy gets up and hits a long fly ball to Because. Why? I dont know! Hes on third and I dont give a darn! Abbott: What? Costello: I said I dont give a darn! Abbott: Oh, thats our shortstop.

Answering the questions Assignment Example | Topics and Well Written Essays - 1250 words

Answering the questions - Assignment Example Interviews entail a lot and it is necessary to transcribe everything beforehand such that during data preparation I would have everything down. This include, answers to all interview questions, body language of the interviewee and all the word classes used(Gall, Gall, & Borg, 2003). The coding of messages before an analysis is vital to qualitative content analysis. This is because slight differences in unit defining can lead to inaccurate decisions during coding(Gall, Gall, & Borg, 2003). Therefore, unit of analysis can be defined as the element of writing that is confidential during content analysis. An example is that during aninterview, an interviewee can use a word to describe his or her entire feeling. This is noted and not necessarily told to the interviewee but used during coding. In order to develop categories they have to be sourced. Sources of categories can be found in stipulated theories, related works or data taken during data preparation. In this phase inductive reasoning is used to generate theories while reasoning, inductive and deductive, are used to code schemes(Gall, Gall, & Borg, 2003). The coding scheme must be accurate as any mistake will lead to a different decision which will make all data wrong thus wrong findings and conclusions. Therefore, a test on the coding scheme must be done to test its authenticity(Creswell, 2007). This must be done very quickly to certify and develop the scheme for use on the data preparation. Consistency must be emphasized lest a mistake is done to ruin the whole data. After checking everything like coding authenticity and consistency and coding the whole text from the interview it is time to conclude. Write down findings which will have been developed through reconstructions of coded data. Implications will be made to rule out assumptions. Finally, after concluding the findings and writing the down the

Global Marketing Coursework Example | Topics and Well Written Essays - 500 words

Global Marketing - Coursework Example Firstly, a company has a better brand presence all over the world, since parts of the world are familiarized with its products; bring rich long term dividends (Chung, 1996, p.2). Secondly, the need to reach out to better markets is fulfilled, allowing the company to recover from losses incurred in lower markets. The main disadvantages of global expansion and e-commerce are not many. The most difficult part of the expansion is the high degree of market risk that comes into the reports and the reduced ROI that hits the investments during the initial years. The most important challenges that any company faces while global expansion includes developing a daunting localization strategy that does not fail in spite of local competitors in new markets, and the challenge of overcoming product launches which fail in rich markets, only because of lack of customization or local features. When Apollo Inc decided to expand its products into the toy markets in Asia and Europe, it had to decide on a great deal of customization to be able to create a same degree of appeal amongst buyers in the new markets. Established in 1912, Apollo Inc had to work it up the US markets the hard way. Their offerings initially failed to match up with the predominance of Disneyland and the Barbie franchisees. In order to get over these existing competitions, Apollo had to concentrate on toy items that were bought by boys. These included cycles, helicopters, and sports gear that helped school going kids and teenagers make the most of their boyish adventures. In order to succeed in global expansion, Apollo Inc has to measure up all the toy offerings that the new markets have. Barbie already has a worldwide presence wile Disneyland products and mimics are not to be found outside US. So, in countries of Canada and Europe, Apollo can hope to succeed in its expansion strategy. With a multi-national strategy going

Patented technology Essay Example | Topics and Well Written Essays - 4250 words

Patented technology - Essay Example The more "tolerant" patent approach in the U.S. defines non-obvious as sufficient to involve an inventive step. The European Patent Office has a more exacting interpretation of this term. A European patent application entails an inventive step by providing a solution to a technical problem in a non-obvious way.1 This difference may serve, in fact, to help avoid confusion and promote productivity in Europe, as well as discourage the sort of infamous patent infringement confrontations recently seen in the American software industry. Patentability requires an invention to be "novel" -original and new. Article 54 (1) of the European Patent Convention defines "novel" as being separate from the "state of the art," (existing and publicly available.) "Non-obvious" in U.S. law, or "inventive step" in European law, under the terms of the EPC, both designate the requirement that an invention be "novel," or genuinely original enough to justify the patent. Novelty is therefore prerequisite for inventive step. An invention may be regarded as having an inventive step only if it is not obvious to a person skilled in the art. Novelty and inventive step are, consequently, different criteria. This definition of inventive step has been a subject recently in question by the U.K. patent office, as it has often been found to give rise to patents lacking in significance. By the same count, however, greater facility in obtaining patents contributes to positive qualities of "innovation and competitiveness."2 "Useful" in U.S. law or "Industrially applicable" in European law designates that an invention must serve a function, or fulfil an application and is equally part of this basic framework of patentability criteria. The European definition is again more exact in practical terms, referring specifically to industry as the objective of the application. III. Patent Law -Actions and Reactions: The Patents Act of 1977 was passed to implement the PTT, (Patent Co-operation Treaty), EPC and CPC (Community Patent Convention), closely following these definitions of the EPC and was the first effort at standardization in contrast to previous provisions of the Statute of Monopolies of 1623, which up until 1949, merely affirm that a patent may be granted exclusively for a new method of manufacture.3 A concept further examined by Lord Hoffmann in Biogen Inc v Medeva plc [1997] RPC 1 (page 34), is that the definition of an inventive step may be dependant on the nature of the invention. An original invention is the result of adding a new concept to an existing reserve

Physiology Research Proposal Example | Topics and Well Written Essays - 750 words

Physiology - Research Proposal Example Study also shows that with its faster economic growth, Asia has become the epicenter of the disease. According to Struijs et al. (2006), the causes that have been found to cause diabetes are; lower physical activity, poor nutrition, obesity, high alcohol intake and a higher intake of carbohydrates that have been refined. Another cause of diabetes that has been widely used and brought contradictions is that diabetes is genetically transmitted. Lindsay (2012) points out that diabetes can be prevented through modifications in lifestyle and change in diet. It is from this basis that this paper seeks to find out the main causes behind diabetes. Research questions From this background, the paper wishes to answer the following research questions; what are the major causes of diabetes? Can genetic background increase the vulnerability of one towards the disease? Answering these questions will be of great significance in helping limit the contradictions that underlie the disease. The hypothes es that will be used to test the results are; one’s lifestyle is the major cause of diabetes and that the genetic make-up of an individual accelerates the rate at which one gets the disease. Methods To test the above hypothesis, the study will use the stem cell experiment and laboratory tests on beta cells which are the source of insulin. This will be done in order to determine whether the differences in the level of insulin contribute to diabetes. From the cells, hormonal differences can also be established among blood related respondents in order to determine their vulnerability to the disease. The study aims to examine the differences that exist in the insulin levels between the affected people and those that are not affected. The Cells can also be used to do a DNA analysis in order to bring out the physiological make-up of the respondents clearly. In order to establish whether there is a genetic relation, the study will use individuals who have close blood relations. The hypotheses will be tested differently by using two different studies. The research will comprise of ten respondents with a blood relations in order to come up with accurate results. It will also comprise of 5 laboratory technicians who will be helpful in coming up with accurate analysis of the results. Cell samples will be taken from the respondents and be examined in the laboratory and therefore the results will be collected from the laboratory after the analysis has been done. Another study will be carried on the same respondents in order to identify the differences in lifestyles. Their cells can also be used to show their nutritional differences which will be an indication of lifestyles. In order to come up with effective results, the research will also involve some interview questions in order to determine how the respondents live and what their nutrition is made of. To gauge the genetic differences, the study will measure the insulin levels and also the rate at which the respon dents feed. To come up with objective results, the study will use equal number of respondents in that 5 of them will be male while the other 5 will be female. This is essential in order to establish the genetic differences in male and female in order not to misunderstand the results. Results that can be obtained from such study may be that poor nutrition contributes to diabetes and that people with high eating rates and less physical activity are more likely to be

Management Accounting 3 Essay Example | Topics and Well Written Essays - 1000 words

Management Accounting 3 - Essay Example Developed by Dr. Robert Kaplan of Harvard Business School and David Norton as a performance measuring framework which could have the capability to take into account the strategic vision and goals of the organization. It is also viewed as value methodology besides being considered cost benefit analysis tool however it is also being labeled as something which can help organizations to change value culture as well as improving operational efficiency and profitability of the organization. (Gumbus and Lussier). The need for developing a balanced score card emerges because though companies are good at developing the glossy mission and vision statements however they fail to develop operational strategies which can help achieve organizations those strategic goals and due to the lack of ability of the organizations to effectively measure whether they are achieving their strategic goals, and targets, organizations found Balanced Score card a very effective tool to measure and monitor their per formance against their strategic goals. Since a balanced score card connect various components of the organizational strategy making such as organizational resources, customers, people, operations, finance and the community also therefore Balanced Score Card is a very comprehensive strategic tool to manage above all. This essay will look into some of the key performance areas which a balanced score card look into and will review their usefulness in achieving the strategic goals within the context of a service organization. Balanced score card have evolved from being a simple performance measuring tool to one of the highly used strategic management tools organization could ever have. It tends to associate the non-financial aspects of the performance with the financial aspects and presents a broader and deeper view of the organizational performance and its relevance to the overall organizational strategy. Rather than being simply used as a performance measurement tool, it

HRD Assignment Example | Topics and Well Written Essays - 1250 words

HRD - Assignment Example It is important to note from the interview that this profession requires some patience on the part of the person and resilience that many other positions in the organization may not have. Being a human resources manager is not a job that one comes to be over night but it takes some time as one rises up the ladder of leadership. Since this assignment has to deal with the personnel which are basically a social society of people, a manager need to learn to know the psychology of various people. This will influence his mode of actions in the line of duty can be consistent with social norms. To become an established Human resource professional, the career has to be built with time from a junior level so that experience is gained with time over the observed behavior of people in the workplace so that one is in a position to deal with workers in various social circumstances. The length of time one stays with the organization as learnt from Mr. Ali who has worked with the department for over 15 years reveals some positive correlation with performance. Human resource development must be undertaken in line with the tradition of the organization and this simply means that it will take person practicing this career to take some time with the organization to learn how the workers mentality is tied to the existing culture. It is important to note that various organizations have varied cultural beliefs and this significantly influence the conduct of workers and their productivity. It is a profession that requires relatively lengthy attachment with a given organization so that one continually learn how to incorporate interpersonal skills into the management method and it is always appropriate that most of the organizations groom one for at least five years with intensive on job training and a number of seminars and conferences that would strengthen the understan ding of the managers. Various

HCM621-0804A-01 Ethics, Policy, and Law in Health Care Management - Essay - 7

HCM621-0804A-01 Ethics, Policy, and Law in Health Care Management - Phase 3 Discussion Board 2 - Essay Example Confidentiality laws and professional rules of behaviour allow the provider to release medical information only when it is required for your care, required by law, or necessary for the administration of your plan or support the providers programs or operations that evaluate quality service. Let you participate with your health care providers in health decisions and have them give you information about your medical condition and your treatment options, regardless of benefits coverage or cost. Health care provider should fulfill its obligations to its members in order to have a mutual relationship. By doing this the provider can achieved its goal in strengthening consumer confidence. The provider should provide its consumer with effective ways to address their concerns, and encourages them to take an active role in improving and assuring their health. In order to reaffirm the importance of a strong relationship between patients and their health care providers the provider should respect their consumers’ rights. And vice versa the consumer should be cooperative enough in order for the provider to give the needed and required services. Consumers want to be treated with respect and fairly. To provide and maintain a quality health care system the consumer and the provider should have a mutual respect. Cases wherein there is discrimination on the services provided should be given focused. One important factor that a consumer is very particular of is the assurance that their identity should be treated with confidentiality. The provider can disseminate information about the consumer only if needed and required by law. On the other hand the consumer should also give respect to the provider. The consumer should be cooperative enough in order to help the provider to give services that they needed. The consumer should also do its part in order to have a better

The True Face of Beauty Essay Example for Free

The True Face of Beauty Essay When you look in the mirror what do you see? Obviously you see yourself, but do you see yourself as you truly are? Studies show that most women see themselves as less than they really are. The majority of the population of women in this world are constantly pointing out their flaws, leaving out all the beautiful things about themselves. Everyone has beauty within them even if it isnt visible at first glance. When asked what a beautiful woman looks like, a majority of the population will describe a Photo Shopped model theyve seen in a magazine. These people are myths, they don actually exist. There is not one person in this world that is perfect and thats OK because our flaws, strengths and weaknesses are what differentiate each and everyone of us to the rest of the world. Media doesnt have the right to label beauty to a certain image, because there isnt an image that shows all the different races, cultures and ethnicity. Also, you can forget about defining true beauty. Like a picture, a definition cannot possibly describe all the different characteristics that make a person beautiful. Most people see inner beauty as a joke. Which makes sense because if you cant see it who knows if it really exists. Men usually say that theyre attracted to someone because of the their looks but thats not entirely true. They first look at a girl because of their looks but the attraction, that comes after they first talk to her. Thats why first impressions are so important, but dont judge too quickly because (quoting from Facebook), The girl you just called fat? She has been starving herself and has lost over 30lbs. The girl you just called ugly? She spends hours putting make-up on hoping people will like her. There are a few more but they arent relevant. Just to say that you shouldnt be to quick to judge. Talk to a person and get to know them and their story. At that point you can start forming your opinion on them. Fashion is another issue when it comes to beauty. Since when does the clothes we wear determine if were beautiful or not . People need to stop judging. Our clothes determine our personal preferences and sometimes a bit of our personality. If a piece of clothing was made, there has to be at least one other person, somewhere in the world that also liked it. It has come to the point where even religious women are being judged by what they wear. If a Muslim woman believes that the burqa or hijab should be worn, then she should have the right to wear it without being criticized. Clothing, judgment, race, religion, culture and ethnicity shout not be the only factors that categorizes you as beautiful. Like the the word says, you need to BE-YOU to be beautiful.

Self Reference Criterion And Subculture Groups Cultural Studies Essay

Self Reference Criterion And Subculture Groups Cultural Studies Essay One of the keys to success mentioned Cateora (2001) to achieve a successful international marketing is to adapt to environmental differences between a market and another. (Cateora, 2001). He defines the self-reference criterion (SRC) as a reference unaware of our own cultural values, experiences and knowledge as the basis for our decisions. The SRC hampers the ability to assess a foreign market in its true dimension. The self-reference criterion (SRC) is especially operating in the customs business. If you do not understand the customs of our foreign counterparts, are more likely to assessment behavior of these people in terms of what is acceptable to us. It is important to note that one of the most important strategies for success in international negotiations is to consider cross-cultural analysis in such a way as to isolate the influences of benchmark employment or self-reference criterion when making decisions, since it is essential to understand culture of the foreign market in order to avoid cultural shock and errors when you start a negotiation on the basis of adaptation to the environment in which it operates, and, moreover ethnocentrism which limits our ability to accept cultural differences and therefore reduces the opportunity to develop effective international marketing programs. In conclusion, when formulating and developing an international marketing program must consider the possible occurrence of these barriers as determinants of decision making. To avoid disappointment for entering and remaining in foreign markets, it is important to have respect for cultural differences in each of the markets of different countries and it is really important to know the history, traditions and trends of potential markets for generate a truly global conscience and implement strategies with ethical trend in each of them. The key to adapting is to maintain ones culture but to develop a  ¬ entendimien and a willingness to accommodate the differences. A successful marketing professional knows that China is important to give opinions without overwhelming arguments, criticism, even when requested, may cause the host lose face. In Germany it is considered impolite to use first names unless one is specifically invited to do so, you should always address a person as Herr (Mr), Frau (Mrs.) or Fraulein (Miss) with your name. In Brazil should not be offended by the propensity to touch the person with whom he converses. This custom is not a violation of personal space but the Brazilian form of greeting or emphasize one aspect to or gesture of goodwill and friendship. For the employer you want to export as the international marketer and specialist in international trade must have a type of vision to observe and detect the different elements that may be important in the development of its function. These views consist of: The vision of company, which is to take into account the capacities, objectives and interests of the company. The national vision that involves taking into account the positioning, the possibilities and trade agreements and government and private support of the country of the offered. The vision for the country of the target market is to take into account the realities, barriers of values, culture, norms and customs of trade and business of the country that addresses the export effort. The overall vision is to consider the general situation and sectoral trends, technology and international marketing in addition to the regionalization and globalization processes of international norms established by entities such as the OMG and the ICC Adjusted for differences requires putting aside our own cultural values. James E. Lee proposed that the natural self-reference criterion the unconscious reference to our cultural values is the root of most international business problems. However, recognize and admit this, it is often quite difficult. (Negocios Internacionales, Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, 7th Edition, Pag 60) By ignoring important cultural aspects, it can fall into the self-reference criterion, for example the unconscious reference to cultural values. Thus, it has been the cause of countless problems in international business and more, when it came to high-context. Avoid ethnocentrism as well, which is to consider their own culture as superiors to others (Czincota and Ronkainen, 1996)   There are many dangers of the self reference criterion: Failure to explore the need to take precautions Do not measure the differences between the cultures of different countries. Having an offensive answer with the host response The steps for Cross Cultura Analisys: To clarify the problem of home business To clarify the problem of the foreign Separate the SRC, examining in detail a complicated problem Determine the problem without the SRC The progress of a global awareness Different cultures must be tolerated To know and accept different cultures, making working with others whose culture is different. Have a knowledge of different global cultures, such as history, social and political problems. Focus on global awareness Selecting managers with global knowledge Having relationships with people who are from other countries or nationalities Cultural diversity within the company executives Acoording to Usunier and Lee J. in the book Marketing across Cultures, Perceive the French about other cultures are: The Germans: Pretentious and offhand. Fashionable, womanizing, frivolous, fickle, well-mannered, resourceful. The British: Nationalistic, chauvinistic, intransigent, centralist, dependent on the state, polite but not open minded, humourless, short tempered. The Americans: Chauvinistic, well mannered, combination of good food and good conversation, curious about foreing people, pretentious, talkative, pleasant, intelligent. ETHNOCENTRISM Properties of ethnocentrism may include the following tendencies: (1) to distinguish different groups; (2) to perceive events in terms of their own group interests (economic, political and social); (3) to see one group as the center of the universe and consider your lifestyle superior to all others; (4) to distrust other groups and negligible; (5) to see one group as superior, strong and honest;   The phenomenon of ethnocentrism is a danger to global marketing. Ethnocentrism is not to buy a foreign product not because it more expensive or lower quality, but the fact of being ones own country. People affected by this fact tend to think that the product of your country is always better. Immoral even consider buying things from abroad. It is curious that in other countries, like Spain, the opposite happens: if a foreign product looks better. An Italian designer suit seems more elegant than a national costume. The effects of ethnocentrism on the process of marketing and sales can sales practices to coexist rational and irrational due to marketing consumer ethnocentricity (Walle, 1986). The central role of personal provide satisfaction and customer service quality may be adversely affected by wider influence of marketing in the development and communication of identity corporate (Thomas and Hill, 1999). Likewise, ethnocentrism can also affect negatively to the transfer of technology from countries with economies of third world developed nations, due to the ethnocentric and stereotyped behavior on the part of developed economy, this is particularly true in technology transfer social, for example, in the area of organizational development (Bourgeois and Boltvinik, 1981). Consumer ethnocentrism is related to the country effect origin, either as an independent concept (Herchen, 1992), or considering it, from academic point of view, a further element of the concept of country of origin on the explains how the patriotic feelings affect attitudes toward products and purchase intentions (Han, 1988; Hadjimarcou, Hu and Bruning, 1993, Good and Huddleston, 1995; Huddleston, Good and Stoel, 2001)   SUB CULTURAL GROUPS Internationalization Strategies Ethnocentrism: Oriented to the country of origin. The company has focused its sales targets in the local market will eventually be sold in other markets only if you experience any order. Consider export as a sideline, giving priority to domestic operations. There is no change in the commercial mixture. Polycentric: Oriented to the country of destination Each country is considered as an independent reality, planning and marketing strategies are defined according to the needs of this market .- The distribution is done with equipment sales channels and target market .- Participate in the national market but in a disorganized and unplanned .- Usual medium enterprises or those with some experience in foreign markets .- It is expensive to establish the structure and oil business management, emerging problems of coordination and Control. Region Centric: Oriented to the region, is establishing a strategic plan for the entire region. A regional sales target, market coverage program is organized and planned sales. Geocentric: global orientation. SUBCULTURE The subculture is a distinct group within a culture. Its members can meet for various reasons, such as age, ethnicity, sexual identity, musical tastes or aesthetics, among others. It is usual that the subculture defines itself in opposition to the dominant culture. There are times; however, that such opposition is not radical. The members of a subculture often share a similar appearance that identifies them as a particular hairstyle (the ridge in the case of the punks) or the color of the clothes (black for Goths or emos). Within a subculture usually speak a particular dialect or uncommon terms used in other groups. The emergence of a subculture is established by the existence of shared symbols. This distinguishes the simple groups of people who meet common tastes of subcultures. In the mentioned case of the goth subculture, its members appeal to the black clothes and white makeup to convey their skepticism and lack of hope for the development of mankind Cultural subgroup is the denomination to define those groups of individuals who share common goals and ways of representation communes. Sub cultural analysis to segment the market to reach the needs, motivations, perceptions and attitudes that are shared by members of a particular subculture group. A subculture is a distinct cultural group that exists as an identifiable area within a larger and more complex society. Its members have beliefs, values and customs that set them apart from other members of the same society. The main sub-cultural categories are: nationality, race, religion, geographic location, age, sex and education. EXAMPLES OF SUBCULTURES EMO The origin of the word emo itself is confusing, most people associate it with the word emotional from the 90s. More recently, the word emo was seen as a contraction of emotional hardcore or emocore, which were popular designations music genre. The term emo has also been used in recent years on the Internet by different field, especially to those who seem emotionally unstable. Others use the term emo to describe a feeling of depression. In English the term emo is also used as an abbreviation for the word emotive meaning affective or emotional. Floggers Flogger is known as a trendy teenager from Argentina, which is closely related to Fotolog.com, a website where you upload photos and where users can comment on them. It has become very popular among young people, to become almost a habit or lifestyle. Flogger The word comes from flog, short for Fotolog. The popularity of a photoblog is based on the number of signatures (comments) daily photos and their friends / favorites. The photos uploaded in their respective fotologs often self-portraits. GOTHIC This is a movement in several countries. It started in the UK between the late 70s and mid 80s in the gothic rock scene, a derivation of the Post-Punk. His aesthetic and cultural inclinations come mainly from the influences of horror literature, horror films, and to a lesser extent, the BDSM culture. The goth subculture shared aesthetic tastes, musical and cultural common ground. Although Gothic music encompasses several sub-genres and styles, all share a tendency to look and sound dark or dark. Styles of dress within the subculture, taking influences from death rock, punk, androgynous style, and even the Renaissance style of dress, but goths are aesthetics, which focuses on black. Gothic THE PUNK This is born in the UK since the early 70s where a stream of young people in Britain and other industrialized countries felt that the rock had gone from being a means of expression for young people, to a mere marketing tool and showcase to the grandeur of the musicians of the time, pushing the music of ordinary people. Punk emerged as a mockery to the rigidity of the conventions that concealed forms of social oppression. Philosophy punk can be summarized as: à ¢Ã¢â€š ¬Ã‚ ¢ Do it yourself, have it your way. à ¢Ã¢â€š ¬Ã‚ ¢ Rejecting the dogma and not to seek a single truth. challenge and contradict everything à ¢Ã¢â€š ¬Ã‚ ¢ Do not operate according to the fashion and media manipulation in addition to being against consumerism. à ¢Ã¢â€š ¬Ã‚ ¢ Think for yourself. Skinheads The skinheads are skinheads or groups considered to be Nazis. They advocate the ideology of German leader Adolf Hitler and say they want to rid society of what they call scum, although this will have recourse to violent methods they know as clean-up squads. The Rastafarian These comes from Jamaica, is linked to the liberation of black people, looking for the earthly paradise in this case would ethiopia, so their characteristic colors, green, yellow and red, the rasta culrtura more than a movement is a religion provided when carrying off the bottom of the letter, not consuming meat, and based on pure marijuana consumption, on the grounds that the Bible mentions that God has created all the plants for use by men, also stops at state of flight to achieve a better meditation. SEGMENTATION AND SUBCULTURES Culture is defined largely consumer behavior of a given society. However, within a culture more homogeneous subgroups coexist with a common customs and values. Distinguish consumers in each subculture facilitates the positioning of brands and products aimed at a culture. Segmentation in subcultures is based on a socio-cultural and demographic factors were clearly identifiable. Marketers must be aware of how sub-cultural influences interact, not just segmented by a unique subculture. The classification of subcultures is usually done on the basis of national origin, age, religion, sex and lifestyle. However, this type of segmentation is valid provided that belonged to one of these subgroups involving behavioral patterns and identifiable characteristics, since the fact of being black or white, yuppie or a housewife, may not be a factor significant for the purchase of certain products. If subculture is identified as the group of adolescents between 14 and 18, is because they have a different behavior than for people between 25 and 32, for example. In Spain, the development of advertising campaigns are often differentiated mainly by age, gender and lifestyle, rather than racial influences, for although the number of immigrants is increasing, especially from the early 90s, a group is not so ingrained as, for instance, Hispanics or African American. The choice of conditioning (shape, appearance, color) cannot ignore the symbolic meanings associated with the cultural environment. An example: Nestlà © launched a dairy preparation characterized by containing active bifid us and a rich supply of calcium. It differs by the higher calcium content and pleasant taste. And in Latin countries the gratification of taste is a key factor for the food products sector. If your taste or texture is not good, the product will not succeed. That makes it especially attractive given a subculture from the perspective of marketing is the fact that it represents a segment of consumers with unique shopping habits, which involves a significant purchasing power for the company. If cultures differ, and if consumers behave differently, marketing strategies must also adapt to different environments can be identified. In this sense, be regarded as cultural adaptations in market research and strategies of the marketing mix, product, price, distribution and communication. In any social group differences in manifest behavior patterns for marketers this fact offers advantages and disadvantages. Disadvantages as identify a greater number of differences in a society should lead to the segmentation process to continue to spread to other possible groups that show homogeneous patterns or cultural features, design marketing activities appropriate to each segment or any of them, and increase business costs arising from the differentiation. Advantages precisely because the market segmentation us to potential target sites which may constitute or niches where the company can rest, defend, or be strong. In a society there are groups that are usually values and cultural homogeneous, but that differ from other groups, all members of the macro cultural group. What is important for the marketing manager is to realize this potential cultural variety, and then follow a process similar to the following: à ¢Ã¢â€š ¬Ã‚ ¢ Analyze cultural diversity in a particular social group. à ¢Ã¢â€š ¬Ã‚ ¢ Identify the types existing subcultures according to nationality, race, religion or geography. à ¢Ã¢â€š ¬Ã‚ ¢ Analyze the main cultural and behavioral differences à ¢Ã¢â€š ¬Ã‚ ¢ Study the profiles of each group for demographic, psychographic and behavioral. à ¢Ã¢â€š ¬Ã‚ ¢ Evaluate the potential of each subculture as target market à ¢Ã¢â€š ¬Ã‚ ¢ Determine the implications for marketing and its key variables. In the light of new trends that have been imposed in the marketing, seen as a social process, there has been a school of thought supported by the relativistic paradigm. The culture has begun to be seen as the background which shows the consumption patterns and also some products which have acquired a symbolism not imagined before (Lindridge and Dibb, 2003). As a result, beyond instrumentalist considerations, sociological, social, mutually beneficial exchange, strategic, administrative, and engineering (Pà ¡ramo, 2004) has emerged strongly in recent decades on the world of academics and researchers, a tendency to view marketing as part of a particular culture (Douglas and Isherwood, 1979; Arnould and Wallendorf, 1994; Pà ¡ramo, 2000a, 2000b). This trend has upset the paradigm of a country regarded as a synonym of the same culture (Rao, 1997), since societies are constituted largely by subcultures that correspond to the existing human groups. In fact, for over 20 years marketing has witnessed a continuing growth of interest in the study of cultural differences between ethnic groups and its implications for marketing and this has forced him to resort to ethnicity and culture as criteria segmentation.

Public Relations Theories Study Marketing Essay

Public Relations Theories Study Marketing Essay 1.0 Introduction Public relations have been acknowledged as a powerful tool in commutations for individuals, groups, organizations and nations to achieve their respected purposes. Whether the purpose is for profit or not, public relations process a key stage that conveys messages between different parties. Individuals even see it as imperative aids for career promotion. For the past couple of centuries ¼Ã…’with the development of public relations techniques have become more and more sophisticated and, in a sense, more manipulative, the profession of public relations has become more important accordingly. As scholars, professionals and consultants explore further into this field; as a result, the theories are applied to multiple contemporary circumstances. Today, Public Relations, as a new and ever-improving profession or academic discipline, have taken on formats including, but not limited to, face-to-face and mediated communications to achieve goals for organizations and how strong relationships put these organizations in a strong competitive business position. In this essay, I will discuss how the Public Relations theories are applied in current environments given in the following three cases: The Case of Queensland floods Organization, in which Queensland volunteers, partnered with boutique PR agent Espresso Communications, launches a website to provide timely information for Queenslanders and establishes communications between people who are willing to help and those who need help; The case of Good Returns 100 Women campaign, which the organization uses pro-bono PR to help raise fund and provide microfinance for poor women in South Asia to start their own business and improve livelihood skills; The case of Malaysian Kitchen Food Market. Malaysian Kitchen Food Market introduces a campaign that MATRADE to improve awareness of Malaysian cuisine and restaurants in Australia. The first two are examples of PR practices for nonprofit organizations while the latter is considered a commercial case. In each of the three cases, organizations are creating communication that strengthens relationships of stakeholders to achieve their purposes by utilizing a combination of PR techniques through carefully selected media and detailed implementation plans. 2.0 Theory for Application in Case Analysis In this section, I will analyze and evaluate the role and application of public relations theory and practice in the commercial and public sectors using Grunigs models of PR practice and other models and theories. Based on Grunigs four models of PR practice, the following points are helpful in devising and implementing effective public relations (Harrison, 2011): 1. Press agentry, publicity, propaganda can be used to complete truth but not essential area in One-way, such as sports, theater and marketing promotion etc. 2. Public information can be used for truth important such as readability, readership surveys, government, not-for-profit and organizations etc. 3. Two-way asymmetrical can be used for persuasion, marketing PR and improve acceptance of the message from feedback of receivers. 4. Two-way symmetrical can be used to creates mutual understanding between sender and receivers such as in regulated business and flat-structured companies. 2.1 Dissemination of Public Information In determination of a publics communicative needs, does the public merely need to be provided with information, encouraged to alter a belief or to act on an issue, or sent feedbacks? Basic public relations activities are relatively simple and require only modest tools simple press release, work with the media, assemble a press kit and coordinate a press event. Development of these skills will enable nonprofit managers to accomplish key goals of increased awareness for fundraising events, volunteer opportunities and organizational programs, products or services. In the case of Queensland Floods, the first and foremost object for this nonprofit organization is to provide information for the people needed help in a timely manner. Public information display is the objective. Traditional media and new media are both used. Social media, relatively new channels, this is more like one-way information. While in the case of Malaysian, this organization tries to persuade receivers` perception on Malaysian food in order to shift their consumer behavior to make more benefit to the Malaysian restaurants. Many traditional media are interactional campaigns are held to support. While in the case of Good Returns 100 Women campaign, this is also a nonprofit organization used multiple media and Internet to disseminate the information of a campaign in order to get build high awareness of the organization. It spread their activities strategically instead of focusing on a single media, and builds a movement through convening discussion, stimulating online dialogu e, generating word of mouth and media coverage about the campaign. 2.2 Choice of symmetrical or asymmetrical communication determines whether to use one-way or two-way communication to enact the informative, persuasive message. The primary issue to consider is whether the method of communication should be in the organizations best interest or the publics best interest. The choice of symmetrical or asymmetrical communication should be based on whether the selection ultimately benefits the organization, the publics, or the dominant coalition. Ideally, the choice will result in a win-win position. For example, in the case of Good Return Women, the choice of Two-way symmetrical communication works both in the benefits of the organization itself. In the case of Queensland Floods, this is a campaign using two-way symmetrical model to generate media buzz. Constant dialogue with key team members to ensure messages were consistent and all parties kept informed with the status of the campaign and Liaise with numerous local government bodies and the QLD Local Government Association to ensure that we had a full understanding of how we could best communicate with those affected evidence this PR model that is more likely to change the other parties attitude and behavior. An interact platform has been created for stakeholders, volunteers and victims of the flood in this case, before a research for receiving the details of flood variety and communication with QLD Local Government Association has been done. Research is an imperative stage for two-way model (Harrision, 2011). Media effects theories has been seen in this in Communication Strategy in this case. The model illustrates the process of steps from people receiving message to taki ng action. At first, people get the persuasive message from the media and pay attention to the message. Understanding of the situation caused by flooding convinced receivers and swayed their attitudes, thus eventually led to actual actions. Also this case combined the Situational theory of public, during the communication process. Receivers realize the problems come, and then they probably start to think about it and what to do with it. High importance of the problem will cause high level of involvement, and subsequently receivers will be driven by the recognition to deal with it. 2.3 Multiple Messages Dissemination Publics may hold many different opinions about an organization based on the fact that the individuals that comprise a public do not have a static perception of the organization. That is, individual perceptions of an organization vary based on their interactional history with the organization. Therefore, multiple messages must be disseminated to accomplish the varying communicative needs of publics. 2.4 Relationships with stakeholders Corporate Responsibilities Management of publics should be seen as an opportunity to build or maintain relationships with stakeholders. Promoting issues of importance to a public is a good way to build coalitions, reach out to the media, and make connections with individuals of influence or those who may be interested in becoming involved with the organization. This campaign launcher plays as a not for profit organization also take high Corporate social responsibility on this campaign. We can see the evidence from the result of this campaign. The Australian, Kindness helps combat miseryà ¢Ã¢â€š ¬Ã‚ ¢ ABC Brisbane, Website organizes beds for homeless flood victims Brisbane Times, Make us your home page Courier Mail, Site helps flood homeless Brisbane Times, Hunt for Missing flood victims online The case of Good 100 Women is a good example of PR practice for worthwhile non-profit organizations with very limited or no budget for public relations. With the help of Porter Novelli, an inexpensive public relations program and a most cost effective way to promote its services was created. 2.5 Implementation How these three cases implemented their PR practices by comparing plans. In the case of MATRADE, the campaign successfully increased popularity and established a clear definition of Malaysian food to the mind of Australians. As a commercial PR campaign, the practice and implementation is quite different from that of the Queensland Flood or the Good Return. It is important to underscore the connection between the public relations strategy and the organizational mission. Assess your public relations needs and tailor your plan accordingly. The PR practice generally follows an AWARENESS-INTEREST-DESIRE-ACTION model. First, partnering with Pulse, MATRADE found out the target audiencesnot just the Malaysian population in Australia, but also consumers in a broader meaning. By carefully implemented to showcase Malaysian cuisine to traditional and social media, social media though achieve its goal to increase awareness of Malaysian cuisine and thus increase footfall to Malaysian restaurants. Desire was created and consumer took actions-they made their purchase decisions. The results of the campaign were obvious: Malaysian restaurants experienced an increase in sales of approximately 30 per cent. 3.0 Ethical and Risk Issues relevant to these Public Relations Practices Corporate social responsibility is an important work for a Corporation or organization with long-term development, although people think that the responsibilities to public should be taken by government or country. However, to gain extension of a company who has already operated for many years, corporate social responsibility will be a key to increase the values. Corporate social responsibility does as no specific standard or rulers; it can be a philosophy notion. When a company starts to perform its business base on social responsibility, all of the management will be different. This attributes that ethic will be taken in high priority than profits, as well as high profile services for customers, as products are responsible for society. As a result, the company business is a social mission. If a company is lack of this responsibility, staffs find no honor and work holding no meaning. 4.0 Conclusion Public relations, after all is the process to draw on the most relevant theories and principles to help an organization to communicate betterbe it for commercial or nonprofit organizations. (Bernays, 1952) Public relations is not just a one-way street that only deliver message from one party to another, but a two-way street where leadership and the public find common purpose with each other and in which objectives and goals are predicted on the coincidence of public and private interest. (Grunig, 1984) Public relations practice is a channel to convey messages by persuading specific audiences to achieve successful professional performance, whether for commercial or nonprofit organizations. Its a set of actions to achieve desired outcomes based on research and strategies. However, sometimes dissonance between audience and group of stakeholders will be created when the interests of audiences and stakeholders are different on public relations. And given the rise of influence of stakehold ers on decisions, values, beliefs, policies and management of organizations, it is important to maintain effective stakeholders relationships and cater for the needs of different parties.

How Does Golding Make This Passage Tense And Powerful? :: English Literature:

How Does Golding Make This Passage Tense And Powerful? Golding uses many techniques to make this passage tense and powerful by using language and the content of the passage. He uses many types of imagery and dramatic language throughout the passage as well as changes in pace and many different sorts of sound effects. The most conspicuous means Golding has used to make this passage very powerful is the content. He implies that someone has died in this passage, which evokes many feelings among readers because death is such a disastrous occurrence: "That little 'un had a mark on his -face -where is -he now?" The way Golding has portrayed the death is particularly effective because it is not definite that the boy has died and not knowing something is more tense than knowing something. Also the boy didn't die in the book, meaning all we have is the reactions from the boys and what they say, instead of knowing exactly what happened we are left to think about it on our own, using our own imagination. The imagery that Golding uses in the passage is very descriptive and unsettling. He uses personification, similes and metaphors: "Tall swathes of creepers rose for a moment into view, agonized, and went down again." Here Golding has used personification to depict the plants. This shows how the boys are starting to see things and get very paranoid of their surroundings. The plants seem to be coming to life, which is very unnatural and disconcerting. "One patch touched a tree trunk and scrambled up like a bright squirrel." This is a simile, describing the fire to be like a squirrel, which seems really strange but also very subtle and powerful. Golding has portrayed to very different things: an innocent squirrel and a lethal fire. This makes the fire appear quite harmless; therefore highlighting its danger even more when we find out it has killed someone. "The drum-roll of the fire" --------------------------- The metaphor Golding has used here is repeated several times in the passage. Later he just says, "drum-roll" instead of fire. This is effective because a drum roll is a powerful and steady sound, very distinctive and of importance. Although it doesn't sound like a fire it is very significant like the fire is in this passage. Also the thought of a growing drum-roll going on during this passage builds up much tension. In this passage Golding doesn't just use the boy's speech to convey

Fall in and Who’s for the game? Essay -- English Literature

Fall in and Who’s for the game? These two examples of poems are typical of the war propaganda of the period, they are propaganda posters to make normal people get up, tell their friends and to join the army, navy or RAF. They try to embarrass people who like to be masculine and question their masculinity; this makes them prove to people that they are a man so they go to fight in the war. The poem teases unmasculine men and tries to make them feel bad for not going to fight. Harold Begbie exclaims that all the MEN who fight in the war will be praised in the street, women will love them (which is not true if they are severely handicapped), everyone will ignore you if you don’t go and everyone who does will be heroes. Men hate getting ignored by women therefore they will want to join up Jessie Pope’s idea of a game makes the reader feel as if war is a football ball match or a great sporting event. Going with the LADS makes it feel like there is comradery and a good time to be had with cool people, there’s no mention of any death, killing people, blood or any oth...

Japan social aspects Essay -- essays research papers

The Japanese culture is unlike any other in the world. It has long been known for it’s excellence in education and it’s strong background of family and religion. The Japanese way of life is an assortment of art, literature, music and more; it is nothing short of spectacular. I will explain about some of the different aspects of the Japanese life style as well as take a cultural look into the life of the Japanese.   Ã‚  Ã‚  Ã‚  Ã‚  Finding a place to live in Japan isn't easy. Limited supply and high demand result in tiny, hutch size homes with high rent rates. On average, dwellings in Japan have 91.92 square meters (about 989 square feet) of floor space, which is not very much compared to the average house sold in the United States. By Western standards, the Japanese home is very small. In the major cities, most families live in tiny apartments. One third of the housing in Tokyo averages only 121 square feet while the average Japanese home is 989. Land is hard to find and thus extremely expensive. For this reason there are many cultural differences between west and east.   Ã‚  Ã‚  Ã‚  Ã‚  The Japanese do not entertain in their homes as they feel that their houses are not worthy enough to bring in visitors. In fact, typical entertaining for men is in a convenient city location, generally, close to where they work. In the cities, it is not at all unusual for people to travel at least one and a half hours to work in each direction.   Ã‚  Ã‚  Ã‚  Ã‚  Good table manners and good manners in general is a key to the Japanese lifestyle. Eating is considered a very formal activity and is treated with the greatest amount of prestige. Just after you sit down at a table, you are given a hot (or sometimes in the summer cold) damp, white towel called an o-shibori. In a restaurant it is generally wrapped in plastic or is often served on a small oblong tray specifically made to place the o-shibori on. The towel is used to wipe your hands. In less formal situations, Japanese men often wash their faces with the towels, but it is best not to do this. After use, the towel is placed back on the tray. The o-shibori does not stay on the table throughout the meal and often napkins are not supplied. It is customary to keep a tissue or a handkerchief with you at all times.   Ã‚  Ã‚  Ã‚  Ã‚  In Japan, homes are very private and it i... ...;  Ã‚  Ã‚  Ã‚  Japan's national police agency recorded 2.85m crimes last year, a 60% increase from a decade earlier and the highest number reported since the end of the second world war. Although less than 1% of those were classified as â€Å"heinous crimes†Ã¢â‚¬â€such as murder, rape, arson, kidnapping and armed robbery—the incidence of such violent offences has also risen sharply, increasing 75% between 1998 and last year. Even more alarming than the numbers, to some Japanese, is the sense that the most visible perpetrators—foreigners and young people with different values—represent a threat to the safe society they have grown to expect.   Ã‚  Ã‚  Ã‚  Ã‚  Of course, in Japan, as elsewhere, apparent trends in crime can be misleading. Although ghastly killings such as those in Nagasaki and Fukuoka are bound to gain national attention, murders remain rare in Japan, both by international and historical standards. The homicide rate has hardly changed since the mid-1990s, and remains much lower than it was in the 1960s. Nevertheless, prominent murders tap into broader Japanese fears about a wave of violent crimes and other offences, which have indeed been rising sharply.

The Accidental Tourist Essay

Life just is. You have to flow with it. Give yourself to the moment. Let it happen. † -Jerry Brown If an individual allows changes to occur in one’s life, then love can be the wonderful result of that acceptance. The theme of reasons why we love and how we love different people is demonstrated throughout the book The Accidental Tourist, written by Anne Tyler. There are two main characters that undergo and accept the changes in their lives, and one character that stays static throughout the book, helping one of the characters to change.Macon Leary is first grounded by loneliness and comfort, then slowly opens himself up to what appears to be a whole new world for him. Then, there is Sarah Leary, who controls some of the changes in her life, and tries to make the best of the rest of them. The character that remains the same throughout the book is Muriel Pritchett—a dog-trainer who takes an interest in Macon and helps him to accept the changes in his life. Above all, the universal theme of this book is love—a surprising new journey for all the characters.In the beginning of the book, it is explained how Macon and Sarah Leary’s son is murdered and how their marriage suffers because of this. Sarah leaves Macon, which is the beginning stage of Macon’s renovated life, but one that does not start off happily: â€Å"He didn’t eat real meals anymore†¦His hair, which Sarah used to cut for him, jutted over his forehead like a shelf. Ande something had caused his lower lids to droop. He used to have narrow gray slits of eyes; now they were wide and startled†¦Ã¢â‚¬  (14). Macon is not at all used to living alone.He wants to control everything and likes nothing to be left to chance—Sarah’s departure is not something he can control and he does not deal with it well. Macon begins to think that he cannot live without his wife, but soon realizes a few things that really make him think about the marriage: Hi s brain buzzed with little worries†¦The worries changed, grew deeper, he wondered what had gone wrong with his marriage. Sarah had been his first and only girlfriend; now he thought he should have practiced on someone else beforehand.During the twenty years of their marriage there’s been moments—there’s been months—when he didn’t feel they had really formed a unit the way couples were supposed to. No, the stayed two distinct people, and now always even friends. Sometimes they’d seemed more like rivals, elbowing each other, competing over who was the better style of person†¦ (15-16) Macon realizes that he and Sarah never actually became one person; they had always stayed as two separate people living in a stale, routine marriage. Finally, Macon comes to terms with the fact that Sarah is not coming home to him: â€Å"Well, of course she wasn’t there.He knew it the instant he stepped inside that house, when he smelled that sta le hot air and heard the muffled denseness of a place with every window shut. Really he’d known it all along. He’d been fooling himself. He’d been making up fairy tales† (41). Macon knew that when he got home from his business trip that Sarah would not be there waiting for him like she used to. Although he did not ask for this change in his life, and after living alone for a while, moves back with his sister and brothers—a comfortable change for him.This all begins to change when Macon meets an unusual woman working at the animal hospital where he takes his dog and becomes acquaintances with her. Muriel allows Macon to open up to her, and Macon shows his willingness to do so: ‘I lost my son,’ Macon said. ‘He was just†¦he went to a hamburger joint and then†¦someone came, a holdup man, and shot him. I can’t go to dinner with people! I can’t talk to their little boys! You have to stop asking me. I don’t mean to hurt your feelings but I’m just not up to this, do you hear? She took one of his wrists very gently and she drew him into the house, still not fully opening the door, so that he had a sense of slipping through something, of narrowly evading something. She closed the door behind him. She put her arms around him and hugged him. (189-190) At first, Macon does not give Muriel Pritchett a second thought, but before he knows it, he is dating her and soon living with Muriel and her young son. This shows a tremendous change for Macon, and a step forward in his life. Muriel helps Macon to see the world in a different way.She is the character that seems to know exactly what she is after in life, and therefore does not change during the course of this book. On the other hand, all Macon does throughout the book is change his life in extreme ways. Macon learns how to love and trust Muriel in a way that he never has with anyone. In an addition to Macon’s changing life, ther e is his wife, Sarah, who makes the decision to leave Macon a year after the death of their son. Sarah feels that Macon does not express his emotions as she would like him to, and that he does not provide her with the comfort she needs and has needed in the past.This frustrates Sarah greatly and she does not feel as if she can continue in the marriage: I said to you the other day, I said, ‘Macon, now that Ethan’s dead I sometimes wonder if there’s any point to life. ’ Do you remember what you answered? †¦ ’You said, ‘Honey, to tell the truth, it never seemed to me there was all that much point to begin with. ’ Those were your exact words†¦ ’You just go on your same old way like before. Your little routines and rituals, depressing habits, day after day. No comfort at all. ’†¦ ‘I just can’t live with you anymore,’ Sarah said. 3-4) Sarah is heart-broken with this decision, as is Macon, but s he is just not happy with her marriage. During Macon and Sarah’s separation, Sarah starts to move on and begins dating a man. Though she has an apartment of her own, which is what she wanted, Sarah realizes how much she truly loves and misses Macon, and makes a slight and almost unnoticeable attempt to get back together with him much later in the book during a conversation between her and Macon: ‘It [the rain] looks like strips that just fade away about halfway down from the sky. ’ ‘I wish I were there to watch it with you,’ Sarah said†¦ ‘Macon?Do you†¦What’s her name? The person you live with? ’ ‘Muriel,’ he said. Which he knew before she asked, he suspected. ‘Do you plan on staying with Muriel forever? ’ ‘I really couldn’t say,’ he said. (289-290) Sarah is now the one longing for Macon. Macon thinks that the only thing to do is go back to Sarah, since, after all, he had bee n longing to get her back for some time. Macon returns to his house with Sarah, leaving Muriel: â€Å"He rode on through the city, up Charles Street, into his old neighborhood. He parked and cut the engine and sat looking at the house.The downstairs windows were dark. The upstairs windows were softly glowing. Evidently, he had come home† (291). Macon is reluctant about coming home to Sarah, but in the back of his mind he still feels like he needs her because they shared so much of their lives together. Soon after, while Macon is on another business trip to Paris, his back goes out and Sarah flies in to take care of him. Things seem to be going well, but then Sarah sees Macon packing his things a few days later, which provides yet another change for Sarah, as well as Macon: Sarah said, ‘Macon? †¦ ‘What are you doing? ’ ‘I’m packing to leave. ’ ‘But what about your back? ’ she asked. ‘And I’ve got all those a ppointments! And we were going to take a second honeymoon! ’ ‘Sweetheart,’ he said. He lowered himself cautiously till he was sitting on the bed. He picked up her hand. It stayed lifeless while she watched his face. ‘You’re going back to that woman,’ she said. ‘Yes, I am,’ he said. ‘Why, Macon? ’ ‘I just decided, Sarah. I thought about it most of last night. It wasn’t easy. It’s not the easy way out, believe me. †¦ he saw now how such couples evolved. They were not, as he’d always supposed, the result of some ludicrous lack of perception, but had come together for reasons that the rest of the world would never guess. (339-340) Macon realizes that he is happier with Muriel, and although he does not want to cause Sarah pain, this time, it is Macon that is making a change that Sarah cannot help—instead of the other way around. Therefore, Sarah must accept these changes in her life, along with all the ups and downs.Finally, Muriel Pritchett is shown to be the one character that does not go through changes in the duration of the book, already having experienced major alterations in her earlier life. Muriel assures Macon of himself and makes Macon feel needed for the first time in a long time: â€Å"Macon presented himself in front of her, holding out the pizza. ‘Ta-da! ’ he whispered. She looked up at him and gave that perky smile of hers—an ornate, Victorian V. ‘Ma,’ she said, ‘I’m going now! Macon’s here! ’ It had been a long time since anyone made such an event of his arrival† (196).Macon shows that he is beginning to allow himself to care for Muriel, and to be happy with her and this change in his life—being needed. Later on, when Macon is at his sister’s house, he begins to actually miss Muriel: Macon laid the photos aside without looking at the rest of them. He knelt to pat Ed ward†¦Macon suddenly wished he were at Muriel’s. He wrapped his arms around Edward and imagined he smelled her sharp perfume deep in Edward's fur†¦ above all else he was an orderly man†¦ There was no room in his life for anyone as unpredictable as Muriel. Or as extreme.Or as†¦well, unlikable, sometimes†¦ Then he knew what mattered was the pattern of her life; that although he did not love her he loved the surprise of her, and also the surprise of himself when he was with her. (201) As much as Macon never thought he could care for Muriel, he finds himself almost loving her, and loving himself more whenever he is with her. He begins to enjoy his time with Muriel, and now moves with the flow of life, instead of life passing him by while he is still standing still. After Macon leaves Muriel to get back with Sarah, he finds that Muriel will not give up on him.She follows him to his business trip to Paris: â€Å"‘†¦why Muriel? Why are you doing this? ’ ‘Because I felt like it,’ she said. ‘You felt like spending five days alone in a Paris hotel? That’s what is will be, Muriel. ’ ‘You need to have me around,’ she said. ‘Need you! ’ ‘You were falling to pieces before you had me† (318). Muriel is very persistent—just like when she had been pursuing Macon; she refuses to give him up. In the end, Macon cannot refuse Muriel, and leaves Paris without Sarah. This shows Muriel to be a stagnant character in this book—with her unwillingness to give up and her belief in the goodness of people.In conclusion, Macon and Sarah prove to be the characters that undergo the most rapid changes, and Muriel remains static. Above all, Macon’s desire to control his own life in such a regimented way as packing for trips with a great notion of order is probably due to the fact that he does not trust other people. He feels that he cannot rely on others a nd instead can only trust himself. However, this all changes with the help of Muriel, who proves to be one of the most beneficial people to come into Macon’s life.Sarah learns the hard way that you cannot always go back to people and places in your life and try and fix things that are not worth fixing, or not capable of being salvaged. In this case, it was she and Macon’s marriage. Sometimes it is better to let go of the past and move on to the future. The main theme of this book is love, and it is substantiated by Macon’s capability to lose sight of his fear and love someone completely different from himself and all that he has known. All of this happened because of one individual’s acceptance of change and the flow of life. The Accidental Tourist Essay Life just is. You have to flow with it. Give yourself to the moment. Let it happen. † -Jerry Brown If an individual allows changes to occur in one’s life, then love can be the wonderful result of that acceptance. The theme of reasons why we love and how we love different people is demonstrated throughout the book The Accidental Tourist, written by Anne Tyler. There are two main characters that undergo and accept the changes in their lives, and one character that stays static throughout the book, helping one of the characters to change.Macon Leary is first grounded by loneliness and comfort, then slowly opens himself up to what appears to be a whole new world for him. Then, there is Sarah Leary, who controls some of the changes in her life, and tries to make the best of the rest of them. The character that remains the same throughout the book is Muriel Pritchett—a dog-trainer who takes an interest in Macon and helps him to accept the changes in his life. Above all, the universal theme of this book is love—a surprising new journey for all the characters.In the beginning of the book, it is explained how Macon and Sarah Leary’s son is murdered and how their marriage suffers because of this. Sarah leaves Macon, which is the beginning stage of Macon’s renovated life, but one that does not start off happily: â€Å"He didn’t eat real meals anymore†¦His hair, which Sarah used to cut for him, jutted over his forehead like a shelf. Ande something had caused his lower lids to droop. He used to have narrow gray slits of eyes; now they were wide and startled†¦Ã¢â‚¬  (14). Macon is not at all used to living alone.He wants to control everything and likes nothing to be left to chance—Sarah’s departure is not something he can control and he does not deal with it well. Macon begins to think that he cannot live without his wife, but soon realizes a few things that really make him think about the marriage: Hi s brain buzzed with little worries†¦The worries changed, grew deeper, he wondered what had gone wrong with his marriage. Sarah had been his first and only girlfriend; now he thought he should have practiced on someone else beforehand.During the twenty years of their marriage there’s been moments—there’s been months—when he didn’t feel they had really formed a unit the way couples were supposed to. No, the stayed two distinct people, and now always even friends. Sometimes they’d seemed more like rivals, elbowing each other, competing over who was the better style of person†¦ (15-16) Macon realizes that he and Sarah never actually became one person; they had always stayed as two separate people living in a stale, routine marriage. Finally, Macon comes to terms with the fact that Sarah is not coming home to him: â€Å"Well, of course she wasn’t there.He knew it the instant he stepped inside that house, when he smelled that sta le hot air and heard the muffled denseness of a place with every window shut. Really he’d known it all along. He’d been fooling himself. He’d been making up fairy tales† (41). Macon knew that when he got home from his business trip that Sarah would not be there waiting for him like she used to. Although he did not ask for this change in his life, and after living alone for a while, moves back with his sister and brothers—a comfortable change for him.This all begins to change when Macon meets an unusual woman working at the animal hospital where he takes his dog and becomes acquaintances with her. Muriel allows Macon to open up to her, and Macon shows his willingness to do so: ‘I lost my son,’ Macon said. ‘He was just†¦he went to a hamburger joint and then†¦someone came, a holdup man, and shot him. I can’t go to dinner with people! I can’t talk to their little boys! You have to stop asking me. I don’t mean to hurt your feelings but I’m just not up to this, do you hear? She took one of his wrists very gently and she drew him into the house, still not fully opening the door, so that he had a sense of slipping through something, of narrowly evading something. She closed the door behind him. She put her arms around him and hugged him. (189-190) At first, Macon does not give Muriel Pritchett a second thought, but before he knows it, he is dating her and soon living with Muriel and her young son. This shows a tremendous change for Macon, and a step forward in his life. Muriel helps Macon to see the world in a different way.She is the character that seems to know exactly what she is after in life, and therefore does not change during the course of this book. On the other hand, all Macon does throughout the book is change his life in extreme ways. Macon learns how to love and trust Muriel in a way that he never has with anyone. In an addition to Macon’s changing life, ther e is his wife, Sarah, who makes the decision to leave Macon a year after the death of their son. Sarah feels that Macon does not express his emotions as she would like him to, and that he does not provide her with the comfort she needs and has needed in the past.This frustrates Sarah greatly and she does not feel as if she can continue in the marriage: I said to you the other day, I said, ‘Macon, now that Ethan’s dead I sometimes wonder if there’s any point to life. ’ Do you remember what you answered? †¦ ’You said, ‘Honey, to tell the truth, it never seemed to me there was all that much point to begin with. ’ Those were your exact words†¦ ’You just go on your same old way like before. Your little routines and rituals, depressing habits, day after day. No comfort at all. ’†¦ ‘I just can’t live with you anymore,’ Sarah said. 3-4) Sarah is heart-broken with this decision, as is Macon, but s he is just not happy with her marriage. During Macon and Sarah’s separation, Sarah starts to move on and begins dating a man. Though she has an apartment of her own, which is what she wanted, Sarah realizes how much she truly loves and misses Macon, and makes a slight and almost unnoticeable attempt to get back together with him much later in the book during a conversation between her and Macon: ‘It [the rain] looks like strips that just fade away about halfway down from the sky. ’ ‘I wish I were there to watch it with you,’ Sarah said†¦ ‘Macon?Do you†¦What’s her name? The person you live with? ’ ‘Muriel,’ he said. Which he knew before she asked, he suspected. ‘Do you plan on staying with Muriel forever? ’ ‘I really couldn’t say,’ he said. (289-290) Sarah is now the one longing for Macon. Macon thinks that the only thing to do is go back to Sarah, since, after all, he had bee n longing to get her back for some time. Macon returns to his house with Sarah, leaving Muriel: â€Å"He rode on through the city, up Charles Street, into his old neighborhood. He parked and cut the engine and sat looking at the house.The downstairs windows were dark. The upstairs windows were softly glowing. Evidently, he had come home† (291). Macon is reluctant about coming home to Sarah, but in the back of his mind he still feels like he needs her because they shared so much of their lives together. Soon after, while Macon is on another business trip to Paris, his back goes out and Sarah flies in to take care of him. Things seem to be going well, but then Sarah sees Macon packing his things a few days later, which provides yet another change for Sarah, as well as Macon: Sarah said, ‘Macon? †¦ ‘What are you doing? ’ ‘I’m packing to leave. ’ ‘But what about your back? ’ she asked. ‘And I’ve got all those a ppointments! And we were going to take a second honeymoon! ’ ‘Sweetheart,’ he said. He lowered himself cautiously till he was sitting on the bed. He picked up her hand. It stayed lifeless while she watched his face. ‘You’re going back to that woman,’ she said. ‘Yes, I am,’ he said. ‘Why, Macon? ’ ‘I just decided, Sarah. I thought about it most of last night. It wasn’t easy. It’s not the easy way out, believe me. †¦ he saw now how such couples evolved. They were not, as he’d always supposed, the result of some ludicrous lack of perception, but had come together for reasons that the rest of the world would never guess. (339-340) Macon realizes that he is happier with Muriel, and although he does not want to cause Sarah pain, this time, it is Macon that is making a change that Sarah cannot help—instead of the other way around. Therefore, Sarah must accept these changes in her life, along with all the ups and downs.Finally, Muriel Pritchett is shown to be the one character that does not go through changes in the duration of the book, already having experienced major alterations in her earlier life. Muriel assures Macon of himself and makes Macon feel needed for the first time in a long time: â€Å"Macon presented himself in front of her, holding out the pizza. ‘Ta-da! ’ he whispered. She looked up at him and gave that perky smile of hers—an ornate, Victorian V. ‘Ma,’ she said, ‘I’m going now! Macon’s here! ’ It had been a long time since anyone made such an event of his arrival† (196).Macon shows that he is beginning to allow himself to care for Muriel, and to be happy with her and this change in his life—being needed. Later on, when Macon is at his sister’s house, he begins to actually miss Muriel: Macon laid the photos aside without looking at the rest of them. He knelt to pat Ed ward†¦Macon suddenly wished he were at Muriel’s. He wrapped his arms around Edward and imagined he smelled her sharp perfume deep in Edward's fur†¦ above all else he was an orderly man†¦ There was no room in his life for anyone as unpredictable as Muriel. Or as extreme.Or as†¦well, unlikable, sometimes†¦ Then he knew what mattered was the pattern of her life; that although he did not love her he loved the surprise of her, and also the surprise of himself when he was with her. (201) As much as Macon never thought he could care for Muriel, he finds himself almost loving her, and loving himself more whenever he is with her. He begins to enjoy his time with Muriel, and now moves with the flow of life, instead of life passing him by while he is still standing still. After Macon leaves Muriel to get back with Sarah, he finds that Muriel will not give up on him.She follows him to his business trip to Paris: â€Å"‘†¦why Muriel? Why are you doing this? ’ ‘Because I felt like it,’ she said. ‘You felt like spending five days alone in a Paris hotel? That’s what is will be, Muriel. ’ ‘You need to have me around,’ she said. ‘Need you! ’ ‘You were falling to pieces before you had me† (318). Muriel is very persistent—just like when she had been pursuing Macon; she refuses to give him up. In the end, Macon cannot refuse Muriel, and leaves Paris without Sarah. This shows Muriel to be a stagnant character in this book—with her unwillingness to give up and her belief in the goodness of people.In conclusion, Macon and Sarah prove to be the characters that undergo the most rapid changes, and Muriel remains static. Above all, Macon’s desire to control his own life in such a regimented way as packing for trips with a great notion of order is probably due to the fact that he does not trust other people. He feels that he cannot rely on others a nd instead can only trust himself. However, this all changes with the help of Muriel, who proves to be one of the most beneficial people to come into Macon’s life.Sarah learns the hard way that you cannot always go back to people and places in your life and try and fix things that are not worth fixing, or not capable of being salvaged. In this case, it was she and Macon’s marriage. Sometimes it is better to let go of the past and move on to the future. The main theme of this book is love, and it is substantiated by Macon’s capability to lose sight of his fear and love someone completely different from himself and all that he has known. All of this happened because of one individual’s acceptance of change and the flow of life.